This is a list of the best 12 free SEO tools on the planet.

In fact, these tools have helped my site get 299k+ visitors per month.

(Most of which came from SEO)

The best part?

All of these tools work GREAT in 2020.

Let’s get started…

25 Best Free SEO Tools

1. Answer The Public

Find 150+ keyword ideas in seconds.

Most SEO tools get their data from the same place: The Google Keyword Planner.

Answer the Public is different.

This awesome tool finds questions that people ask on forums, blogs and on social media.

And it turns those questions into awesome keywords:

Best Feature: “Vs. Keywords”

You’d be surprised how many people search for “X vs. Y” keywords in Google.

(For example: “iPhone vs. Android” or “SEMRush vs. Ahrefs”)

And Answer the Public has a section of the results dedicated to “Vs. Keywords”.

Answer The Public – "keto diet" – Versus section

Which brings us to the 2nd tool on our list…

2. Woorank’s SEO & Website Analysis Tool

Get a list of SEO improvements in seconds.

This is a very handy Chrome extension.

First, you get an overall SEO score.

Then, the tool shows you EXACTLY how to improve your site’s on-page and off-page SEO.

Best Feature: “Marketing Checklist”

Most SEO tools only tell you about problems… not solutions.

But with Woorank you get a detailed SEO checklist that you can use to fix any issues that you run into.

And now it’s time for our next free SEO tool…

3. Animalz Revive

Improve and update old content.

Animalz Revive helps you find older content on your site that needs an update, an upgrade… or both.

Before this tool, you had to manually comb through your Google Analytics account to find these pages.Which was a giant pain.

Fortunately, this tool tells you exactly which articles on your site need the most attention.

Best Feature: “Traffic Loss Since Peak (Views)”

This feature lets you know exactly how many visitors that a piece of outdated content is costing you.

4. CanIRank

Quickly answer the question: “Can I rank for this keyword?”.

CanIRank is a super-detailed keyword difficulty tool.

And unlike most free SEO tools, CanIRank doesn’t give you generic advice like:

“This keyword is really competitive”
Or
“This keyword has low competition”

Instead, it tells you whether or not YOU can rank for that keyword.

Very cool.

Best Feature: “How can you better target this keyword?”

CanIRank isn’t just for sizing up the first page competition.

It also gives you suggestions that can help you rank for a specific term.

5. Google’s Mobile-Friendly Test

Get your site ready for Google’s Mobile-first Indexing.

You might have heard that Google recently made a big change to their algorithm.

(This change is officially called “Mobile-First Indexing”).

The bottom line is this:

If your site isn’t optimized for mobile devices, you’re in big trouble.

Fortunately, you don’t need a full-time developer to make your site mobile-friendly. All you need to do is run your site through the Mobile-Friendly Test tool.

And it tells you whether or not Google considers your site mobile-friendly.

Best Feature: “Page loading issues”

This feature shows you how you can improve your site’s code. That way, Google’s mobile crawler can find and index all of the resources on your site.

6. Seed Keywords

Find completely fresh keyword ideas.

Most keyword research tools work the exact same way:

Enter a seed keyword into the tool.
Get a list of closely-related terms.

The problem with this approach is this:

Everyone types the same seed keywords into these tools.

Well, Seed Keywords takes a completely different approach.

Instead of pulling seed keywords out of thin air, you ask your customers how they’d search for you online.

Then, type those seed keywords into your favorite keyword research tool.

Best Feature: “Submit Query”

Once the results come in, you can use SeedKeywords to do a Google search for the keywords that people gave you.

That way you can quickly scan the search results… and see how competitive that keywords is.

7. Exploding Topics

Find popular keywords before they get competitive.

This free SEO tool does one simple thing:

It bubbles up topics that are just starting to trend.

That way, you can create content around these emerging trends (or optimize your old content around a new keyword).

The tool currently has about 2k topics in its database. And they’re adding more every week.

Best Feature: Categories

Categories lets you drill down to a specific topic category that’s important to your business.

For example, let’s say you run marketing for a skincare brand. Well, you’d hit “beauty” and get a list of emerging topics in that space.

Nice.

8. Seobility

Get a deep-dive SEO site analysis.

SEObility crawls your entire site and lets you know about search engine optimization issues like:

Slow loading pages
Blocked pages
Sitemap problems
Technical SEO issues
Lots more

You usually only get this type of stuff from paid SEO tools. So it’s really nice that Seobility gives you this data for free.

Best Feature: Content Report

This report hands you a list of pages that have content-related SEO issues.

(Things like: thin content, missing meta titles, keyword stuffing, and duplicate content)

9. Ubersuggest

Get keyword suggestions and competition data.

Ubersuggest has a lot of features that are usually only found in premium SEO tools.

But it’s 100% free.

To use it, type in a keyword that you want to rank for (or a competing website that you want to rank above).

And Ubersuggest will give you detailed data on keyword difficulty, monthly search volume, and more.

Plus, you get a list of suggested keywords that are based on the keyword you typed in.

Best Feature: "Comparisons"

This feature shows you “X vs. Y” keywords.

In my experience, X vs. Y keywords are super untapped.

Sure, they may not get as many searches as traditional keywords. But they’re SUPER targeted and high-converting.

And to my knowledge Ubersuggest is the only tool that specifically bubbles up X vs. Y keywords.

10. BROWSEO

See your site through the eyes of a search engine.

As it turns out, search engines see your site VERY differently than you do.

And BROWSEO gives you the type of x-ray vision that search engines have.

Best Feature: SERP Preview

Get a sweet preview of how your page appears in the search results:

This is helpful for figuring out if your title and description tag are SEO-friendly (or too long). And optimizing your title and description can also help you get more organic clicks.

11. Detailed.com

Get intel on your competition.

Detailed gives you a curated list of the most popular sites in your industry.

That way, you can size up your biggest competitors.

(And copy what they’re doing)

Best Feature: “Mentions”

This features shows you who recently linked to (and tweeted about) your competition.

12. Google Search Console

Get SEO help straight from Google.

No list of free SEO tools would be complete without the Google Search Console.

Why?

The GSC is a VERY feature-rich piece of SEO software. And unlike pretty much every other tool on the market, you know the data is legit.

(After all, it comes from Google)

For example, you can use the Google Search Console as a rank tracker to check your site’s rankings in the SERPs.

Using Google Search Console as a rank checker

Best Feature: Index Coverage Report

The Index Coverage Report gives you a list of pages on your site that aren’t getting indexed.

You can also see how you can get things back on track.

Dizi world

the best 12 free SEO tools on the planet.

This is a list of the best 12 free SEO tools on the planet.